Blog Your Passion

By: Lorelle VanFossen

May 18 2012

Tags: blog focus, blog goals, blog persona, blog writing, character, focus, goals, how to blog, how to write, personal, presentation, purpose, style, voice, web writing, who are you, writing, writing styles

Category: How to Blog

3 Comments

Now that you have made decisions about your content, set up your Pages, and filled in some blanks, it’s time to think through who you are when you blog.

Your blog identity, character if you will, should be the same as the social face you put out to the web. The same person you are on your blog is the same one tweeting, facebooking, stumbleuponing, tumblring, etc.

There are many stereotypical blogging personality types.

• Student: We’re here to learn from others, so I’ll share my lessons along the way.
• Teacher: I’m here to teach you.
• Friend: Let’s share this adventure together.
• Sharer: Here’s what I just found!
• Expert: I know the answers and I’m going to tell you what they are.
• Consultant: I have the advice you need.
• DYI: This is how to do it yourself.
• Hired Gun: I’ll tell you how to do it, but I want you to bring it to me so I can do it for you.
• Reviewer: This is what I think about this and my recommendations to you.
• Parent: This is what you are doing wrong but we’re here to learn and grow together and do it right.
• Comedian: I promise to make you laugh.

And the list goes on and on.

These are very simple descriptions. Many bloggers are a combination of personality traits.

Then there is you.

Can you define what it is that makes you uniquely you?

That’s what we want to see. We want the real you.

Who is that?

Your persona on the web is critical considering the personality helps you choose the language, grammar, sharing, and storytelling method that will influence your content on your site and through interactions on the social web.

Give this some thought, then review your About Page and consider giving it an edit or rewrite to make it more reflective of the person you portray on the web.