The Perfect Post Length

It is excellent discipline for an author to feel that he must say all that he has to say in the fewest possible words, or his readers is sure to skip them.
John Ruskin

There is much debate on the perfect length to a blog post.

For some, they think about the fold – similar to a newspaper. A fold represents a screen full of content. If you cause the reader to scroll, the content goes below the fold. To keep your content above the fold, typically write no more than 400 words.

Yet, is this the perfect post length?

Research on the web has shown repeatedly that short paragraphs are more readable than long ones. Other than that, the same research states that the while we are an audience of skimmers, if written well, a reader will read to the bottom of the post no matter how long it is.

The discipline the blogger must have is to write every word, sentence, and paragraph well, pulling the reader on the journey with them, to the very end of the page.

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